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Girard School of Business

Minor in Marketing

The marketing minor is designed to familiarize students with the marketing process and to provide them with a foundation in the concepts, skills, and tools necessary to successfully enter and advance in a variety of career paths.

Students may elect to take classes that teach them about what influences and motivates consumer behavior, how to apply advertising principles, how to design and interpret marketing research, how to develop new products to grow a business, and how to design a marketing strategy to gain a competitive advantage.


The marketing minor requires a student complete a minimum of 20 credits. 

Required Courses

  • BUS1100  Introduction to Business  
  • BUS2203  Accounting for Business
  • BUS2205  Principles of Marketing

Choose Two Additional Marketing Courses

  • MKT3300  Marketing Strategy
  • MKT3303  Advertising and Promotion
  • MKT3309  Business Management and Sales Marketing
  • MKT3315  Entrepreneurship
  • MKT3318  Retail Management
  • MKT3320  Global Marketing
  • MKT4900  Special Topics in Marketing
  • SPM3005  Sport Marketing

Career Combination

Students who major in languages, communication, psychology, sociology, biology, digital design or theater, and minor in marketing, will have a great foundation for a career in marketing across a wide variety of industries (for any product or service). Graduates with a marketing minor may work in advertising agencies, consulting firms, social-media departments/companies, service firms, consumer-goods firms and a variety of other companies.